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Article in Politiken
Article UK version

When I was a boy, I had a dream of being part of the opening ceremony at the Olympics. In 1984 I realized that dream and, not only that, I came home from the Los Angeles Olympics with a bronze medal in rowing.

When my own active rowing career ended, I became the national team coach for a number of years and managed to get several World Cup medals under my belt. However, in 1989, I took the step and started as facilitator and team builder for the business sector. In 1992, I was contracted for 3 years by Jyske Bank as a coach and informal member of the management team. I thus became the first coach employed in a Danish listed company. Here I facilitated the process of developing and implementing the strategy and a particular value-based culture that is still in use today. In addition, I personally coached the members of the top management team.


Since then, I have facilitated ambition processes, strategy processes, cultural processes, leadership development processes and team building processes in many of Denmark's most successful companies (see references) and been the personal coach for many directors, managers and ambitious employees. In recent years, 30-40% of my work has taken place outside of Denmark. From Shanghai to San Francisco, and from Tromsø in Norway to Gibraltar.

In 2016, I accepted a new challenge, when I had the opportunity to cross the Atlantic ocean onboard the 70 feet long Volvo Ocean racer L4 owned by Trifork, it’s the Formula 1 yacht of ocean racing. The yacht won the prestigious Volvo Ocean Race in 2009, under the name Ericsson 4, and has since been optimized in every way. We crossed the Atlantic in the 3rd fastest time ever and became No. 2 out of a field of 270 yachts, only beaten by an 18 foot larger vessel. We were 3 days ahead of No. 3


​It was a lifetime experience with strong parallels to today's business world, where the wind shifts as often as it does on the great ocean. There is a need for decision making power and execution ability in both managers and employees alike.


Throughout the years I have focused on making the best even better. My assumption is that the qualifications are always there (otherwise it is the wrong people who are employed), but of course, we can always improve our skills.


​I haven’t left the world of sport. In addition to my work in the business world, I have continuously had the pleasure of being a personal coach for several sports projects and athletes. For 3 years I was associated as a team builder for the German America's Cup project in Valencia with the 2 times Olympic champion Jesper Bank as helmsman. I have also been associated with the Norwegian orienteering national team for 5 years, with countless World Cup medals as a result. I coached the triathlete Torbjørn Sindballe for 6 years and, during that period, he became double world champion and No. 3 and 5 in the Hawaii Ironman. In 1996, I had the honour of being the mental sparring partner for the Danish gold medalists in rowing when they won their first gold medal at the Olympics in Atlanta. Since then, they have won medals at the subsequent 4 Olympic Games. So my love of sport remains.

I studied a master degree in sports and psychology at the University of Copenhagen in the 80s and have since continued my education at among others, IMD in Lausanne, Wharton Business School in Philadelphia, University of St. Gallen and at Middlesex University in London. I am, of course, a certified coach.

My greatest interest in life is to make the best teams even better. Expect me to be ambitious, dedicated and balanced.

Simplicity is the ultimate sophistication.

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